BCHEF Montesson successfully digitizes without losing customer contact

Franchise

BCHEF Montesson successfully digitizes without losing customer contact

In a fast-paced shopping center, Andi, manager of BCHEF Montesson since 2018, hesitated for a long time about digitizing his restaurant. For him, there was no question of sacrificing the human link for the sake of efficiency. And yet, faced with the economic realities and space constraints of his establishment, he had to make a choice.

The result? A hybrid restaurant, perfectly adapted to gallery life, where terminals and customer relations coexist naturally.

Human roots in a flowing environment

Located in the Carrefour Montesson shopping center, BCHEF benefits from a strategic location: regular customers, weather that has no impact on business, but also constraints such as imposed working hours. This context has not prevented Andi from imagining an agile and humane operation.

"I was against digitalization at first. I wanted to keep in touch with customers."

But in the face of economic challenges, Andi was able to adapt without betraying its convictions: a hybrid model was introduced, combining traditional checkouts and order terminals.

Space optimization

BCHEF Montesson opted for wall-mounted kiosks, an ideal solution for small spaces. The result: greater fluidity during rush hours without sacrificing the quality of reception.

"Young people prefer kiosks, but in the morning or at snack time, we still have customers who like to chat at the checkout."

This flexibility creates a tailor-made customer experience, adapted to the time of day and the preferences of each individual.

A trusted partner for serene growth

Already an Innovorder customer, Andi naturally pursued this collaboration for the kiosk equipment. Reliability, assistance and responsive technical support are the cornerstones of this relationship.

"If you're still hesitating, I'm proof that you can keep in touch with customers and digitalize. Everything is going very well."

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Do you run a fast-food restaurant or want to get into the fast-food business? Call in an Innovorder expert and find out how to digitize without losing customer contact.

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