How do you manage the flow of a fast-food restaurant at the foot of the slopes?

A concept born in the heart of the Alps

Originally from Morzine, Alex, founder of L'Express Avoriaz, grew up in a family of restaurateurs and hoteliers. After a brilliant career between Lausanne, Lyon and Paris, he decided to leave Parisian life to join the family business and take up a new challenge: launching a fast-food restaurant at 1800 meters altitude, right in the heart of Avoriaz.

The aim? To offer fast, high-quality catering at the foot of three chairlifts, in a resort popular with French and international customers.

"We thought of L'Express as a complement to our bistronomic restaurant just above, Chez Flo. The idea was to go fast, well, and independently."

Managing intense flows... in an extreme context

Ski resorts are synonymous with special constraints. And there are many of them:

• Transporting goods at altitude
• Optimized deliveries ahead of the season
• Intense rushes in February and March, concentrated on lunch breaks
• A 500m² terrace to manage in all weathers

"We discovered what it was like to scoot down empty beer kegs on snow..."

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A digital solution for the field

To meet these challenges, L'Express has opted for digitalization with Innovorder :

• Multilingual ordering station for international customers (French, English, Spanish, German, etc.)
• Production screens (KDS) to streamline order picking
• Online ordering for time-poor ESF, ESI and EVO2 instructors

"Without the production screens, we'd never have been able to keep up with the pace. That's what enabled us to keep our promise of speed."

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A promising first season

The facility opened its doors in December 2024, and after four months of operation, the results are positive:

• Rapid familiarization of teams with the tool
• Ultra-smooth operation thanks to terminals
• Good flow management in the kitchen

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What next?

Alex announces: the next step is to structure the bar even further, integrate daily specials into the menu, and perhaps even move to table service.

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Are you a restaurant owner or looking to launch your own restaurant? Call in an Innovorder expert and find out how to manage your restaurant's workflow and boost your business!