The foodservice sector has been profoundly transformed in recent years by digitalization. In 2025, if you want to overtake your competitors, digital tools must be at the heart of your strategy. This is not just a trend, but a major opportunity for you to meet the expectations of today's customers, optimize your operations and increase your profitability in order to stand out from the competition in a sector as competitive as the foodservice industry.
Consumers are becoming increasingly demanding, and are no longer satisfied with just good food. They are looking for a global, fluid experience tailored to their needs , made possible in large part by digital technology. The use of digital technology in 2025 is well established in consumer habits: customers use their smartphones to reserve a table, order online or consult reviews.
To win over new customers and compete with your competitors, an optimized online presence has become essential. Your website needs to be modern, intuitive and compatible with smartphones and tablets. Consumers, who often use online reservation systemswill be delighted to find this option on your site. A pre-order feature to save customers time can also make all the difference.
Social networks also play an essential role in outperforming the competition. Instagram or TikTok can become your best allies in attracting and retaining a young, connected clientele who can eventually become spokespeople for your establishment. These platforms are the perfect tools for sharing eye-catching photos of your dishes, behind-the-scenes videos of your kitchen, or exclusive promotions that will drive engagement.
👉 Going further : 8 tips for developing your restaurant on social networks
Digitizing your restaurant doesn't just mean creating an online storefront. By integrating digital tools into your internal processes, you' ll increase efficiency and reduce errors. Order management systems, for example, enable you to synchronize customer requests in the dining room with those placed online. Similarly, inventory management software can help you anticipate needs, avoid stock-outs and limit food waste.
👉 To find out more : How can you avoid cash register errors in your restaurant?
The era of cash payments is coming to an end. In 2025, offering a wide range of digital payment solutions is no longer an option, but a necessity. Contactless payments, mobile wallets (Apple Pay, Google Pay), payment by QR code or via dedicated apps: these technologies speed up service, limit queues and enhance the customer experience. A major asset for restaurants seeking to optimize their yield, particularly at peak times.
But beyond simplifying transactions, digitalization offers a goldmine of exploitable data. By analyzing customers' buying habits, you can adjust your offers according to the most popular dishes, offer targeted promotions and even anticipate stock requirements to reduce waste. By integrating these analytical tools into your management processes, you can stay one step ahead of the competition while optimizing your profitability.
Visit ordering terminals are an effective way of improving speed of service and customer autonomy. This has a considerable impact on customer satisfaction and pressure on staff.
"On the kiosks, customers can see in front of them an explanation of the concept, details of all the formulas, prices and products we offer at Becchi" Matthieu and Baptiste, founders of Becchi.
Digitalization offers a host of opportunities for building lasting relationships with your guests. Digital loyalty programs, for example, enable you to reward your regular customers while collecting data on their habits. All this information is invaluable, enabling you to fine-tune your strategy and offer on an ongoing basis.
What's more, sending personalized newsletters or push notifications about promotions and special events can encourage repeat visits. Don't forget to solicit feedback from your customers after their visit. This feedback will help you improve your offer while strengthening the relationship of trust.
👉 To find out more : Loyalty: the ultimate guide to keeping your customers coming back
Implementing a digitalization strategy strategy within a restaurant requires the involvement of all staff. Investing in the training of your teams is therefore essential, so that they feel comfortable enough with the new tools to make the most of them and adopt a proactive approach.
One idea would be to organize workshops to present the benefits of the technologies implemented and offer ongoing support to answer their questions. A trained and committed team will contribute directly to improving the customer experience and the success of your establishment.
Finally, digitalization can help you adopt more sustainable practices, a criterion to which consumers are increasingly sensitive. Management tools enable you to better control your purchases and limit waste, while online ordering solutions reduce paper use.
Don't let your green initiatives go unnoticed. On the contrary, don't hesitate to show that your establishment is committed to the planet via your digital channels. This will reinforce your brand image and attract environmentally conscious customers.
👉 To find out more : 8 tips to avoid food waste in the restaurant trade
In 2025, digitalization is no longer an option, but a necessity if you are to outperform your competitors in the foodservice sector. By adopting a comprehensive digital strategy, you can not only meet consumer expectations, but also ensure the growth and sustainability of your business.
Founded by influencer Valouzz, Burgouzz started out as a dark kitchen before opening several physical restaurants in Paris and Montpellier. To meet the expectations of a young, connected clientele, managers Théo and Thomas have opted for a resolutely digital approach. In particular, they have equipped their establishments with modern ordering terminals, similar to those used by the major fast-food chains. This initiative has helped to streamline the ordering process, reduce queues and improve the customer experience. Thanks to this strategy, Burgouzz grew rapidly from a dark kitchen to several physical restaurants in record time.
Burgouzz's experience underlines the importance of adapting its offer to the expectations of its target clientele. By integrating digital solutions such as ordering kiosks, restaurateurs can improve operational efficiency and offer a modern, seamless customer experience. Understanding customer needs and investing in technologies that meet those expectations are essential to staying competitive in today's market.
👉 To find out more: How Burgouzz went from a dark kitchen to 3 physical restaurants
Founded by two brothers, Baptiste and Matthieu, Becchi is a concept specializing in pinsa, a light and easily digestible variant of pizza. With two establishments located in Nation and Madeleine, they sought to optimize the customer experience, particularly in the restaurant in the Madeleine district, which is characterized by high footfall over short periods due to the presence of numerous offices nearby. To meet this challenge, they installed two order terminals. This digitalization accelerated order-taking, reducing customer waiting time and increasing the number of customers served per minute. In addition, staff were able to concentrate more on customer relations, improving the overall experience.
Becchi's experience demonstrates the importance of adopting digital solutions to improve operational efficiency and the customer experience. The integration of ordering kiosks can significantly reduce waiting times and enable staff to concentrate on higher value-added tasks, such as reception and service. It's essential for restaurateurs to choose technology partners who offer complete, integrated solutions, making day-to-day operations easier. As Baptiste points out, "We needed a partner capable of providing an all-in-one solution, and Innovorder proved to be the right choice."
👉 To find out more: Becchi on why digital is essential in fast food
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Do you run a restaurant and are looking for a partner to help you digitalize your business? Innovorder is the only player in France to offer a complete ecosystem: order-taking, checkout, preparation, delivery and management!
