Thinking of opening a bagel restaurant? Great idea! Bagels aren't just delicious, they're increasingly popular.
The proof: if more than 120 million bagels were consumed in 2020, the market for this gourmet bread could represent more than 250 million euros by 2025!
So, if you're passionate about the restaurant business and have a soft spot for those round delicacies, here's how you can turn that business dream into reality! We tell you all about it in our Innovorder guide.
1. Doing market research for your bagel brand?
Why and how to conduct market research
To launch your bagel restaurant project on a solid footing, a thorough understanding of the local market is essential. Who are the bagel lovers in your area? Which varieties attract the most diners? And most importantly, could your bagel burger concept stand out from the crowd? Proper market research will reveal this valuable information and help you tailor your offering to best meet the expectations of your future customers.
Financial planning
Initial costs and budget planning
Opening a restaurant requires a substantial investment from the outset. Whether you're considering joining a franchise or launching your own brand, initial expenses such as rent, the purchase of specialized equipment for your bagels, and initial marketing efforts add up quickly. So it's essential to have a robust financial plan in place to effectively navigate through these expenses and keep your cash flow in balance.
👉 Find out how to create your business plan in 7 easy steps in this comprehensive guide.
Franchisee or independent?
Each option has its advantages:
- Starting a franchise gives you the backing of an established brand and a proven business model, which can make a lot of things easier, especially when it comes to marketing and brand recognition. Among the best known are Bagelstein and Bagel Corner.
- On the other hand, creating your own bagel restaurant gives you total freedom to customize your menu, décor and marketing strategy. If you have a particular vision, such as that of an innovative burger and bagel venue, opting for an independent project could be the way to realize that unique vision.
👉 To go further: How to accelerate the development of your restaurant franchise
2. Take the right administrative steps
Legal formalities
Launching your bagel restaurant starts with a few essential legal steps. These include registering your business with the relevant authorities, choosing the right legal structure and, potentially, protecting your trademark. It's vital to understand and manage these steps carefully to avoid future complications.
Licenses and permits required
Before the doors of your bagel restaurant can officially open, a series of licenses and permits must be obtained. These documents vary depending on your location and what you offer, especially if you plan to sell alcohol or specific food products. Every detail counts, from the health license to the one regulating the use of your commercial space. Make sure you obtain all the necessary certifications well in advance of your planned opening.
👉 Find out all about restaurant licenses in this comprehensive guide
Choice of legal status
Choosing the legal structure of your business is more than a formality; it's a decision that directly impacts your tax obligations, your liability in the event of litigation, and your ability to attract investors. Options range from the simpler sole proprietorship, with unlimited liability, to more complex structures such as the SARL, which offers additional protection, but with more formalities. Think about your current and future needs to choose the framework that will best support your vision and business objectives.
3. Launching your restaurant
Location selection
Location is essential to the success of your restaurant. A good spot is one where there's a lot of foot traffic: busy pedestrian areas, business districts, or near major schools and universities. Also consider ease of access and parking. A good location can greatly increase your visibility and attract a steady flow of customers.
Restaurant layout
Your restaurant should be more than just a place to eat; it should be a destination. The atmosphere should be warm and the layout practical. Attractive design and a welcoming atmosphere are essential if your first guests are to become regulars. Think of the guest experience in every detail, from seating comfort to lighting!
Suppliers and equipment
The quality of your bagels depends on the quality of your ingredients and equipment. Select suppliers with a reputation for reliability and superior quality. A good partnership with your suppliers will guarantee a constant supply of quality bagels.
👉 To find out more: How to find the best suppliers for your restaurant
4. Implement a marketing strategy
Marketing strategy
Consider adopting a diversified marketing approach to reach your target audience. Combine traditional advertising techniques with innovative campaigns on social networks (Instagram, Facebook, TikTok...) and local marketing actions. Storytelling can also be a powerful tool for connecting with your customers by sharing your brand story, your values and your passion for bagels!
Opening and launch
Launch your bagel restaurant with a bang. Why not organize a memorable opening event with free tastings, special offers, and invite the local press? Use this event to create a buzz around your new establishment and establish a strong presence from day one.
5. Manage day-to-day operations
Personnel management
Your staff is the heart of your operation. Invest in their training and well-being to keep them motivated and efficient. Well-trained, happy staff are synonymous with quality customer service that builds loyalty among your guests!
Daily operations
Efficient day-to-day management requires organized routines and smooth communication within your team. Set up systems for everything from inventory management to order taking, to ensure a smooth operation!
6. Digitizing your restaurant
Opening and running a bagel shop is a time- and energy-intensive adventure.
To maximize your chances of success, equip your fast-food restaurant with tools specially designed to save you time, optimize your operations and boost your revenues.
For example, if you want to concentrate on customer reception, service and kitchen preparation, entrust order-taking to an order kiosk. In addition to reducing queues, an order kiosk increases your average bill thanks to appetizing photos of your menu and an intelligent order path offering automatic extras (drinks, desserts, etc.).
To expand your catchment area and attract thousands of potential customers, offer home delivery and click & collect with online ordering .
I've increased my sales by 50% thanks to delivery and click and collect. Peggy, BCHEF franchisee
To go even further, download our free guide by clicking on the banner below 👇
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Are you opening or taking over a restaurant? Contact an Innovorder expert to get personalized advice for your restaurant!
