01. The context
Definition of the need
Since the launch of its franchise in 2014, Bagel Corner has experienced strong growth. The brand opens about 15 additional outlets every year, with the goal of eventually reaching 700 restaurants. To meet all the challenges associated with this development, Bagel Corner equipped its network with a software suite that was deployed in a few weeks.
02. Their main issue
Strategic dimension
Consolidate their position and build customer loyalty with a new offer
For companies and institutions, events are recurrent. Culinary preparations and refreshments often bring a touch of lightness, whether through a cocktail or a buffet.
Based on this observation, SaintCondé has made customer satisfaction a major lever of its business strategy, by giving particular importance to the quality of its services and its relationship with its customers.
Thus, the IEA, after having solicited the restaurant owner on several occasions for specific events, considered opening a cafeteria with SaintCondé. Until today, the restaurant owner had never provided such an offer. However, thanks to its relationship of trust with IEA, the organization turned to IEA for this project, which required a customized solution.
The cafeteria's strong digital dimension presupposes a partnership with a software publisher capable of providing solutions at every level of the guest experience. SaintCondé relied on the Innovorder solution to supplement its resources, attract and retain its customers with a new offer, and strengthen its position in its market. But the restaurant owner is also developing new opportunities by proving its ability to go beyond its catering business for companies, individuals and events.
03. A co-constructed system with a single point of contact
Choose a partner
To respond to the OECD's call for tenders, Saint-Condé chose Innovorder - the only service provider consulted that was able to put in place a tailor-made offer. Indeed, Saint-Condé's strategy was to customize its system as much as possible, in order to differentiate itself.
This is how the restaurant owner imagined an innovative cafeteria with Innovorder. Among the integrated solutions, click and collect was unanimously approved by him and his customers: "This functionality seemed obvious, intuitive, easy to set up, and meets our customer's needs" says Georges Martinez, SaintCondé's manager.
Beyond the relevance of this global solution, including hardware and software, SaintCondé appreciates the proximity and availability of Innovorder's teams: "Innovorder's support has been decisive. There's always someone to help out at key moments," says Georges Martinez, SaintCondé's CEO.
What were the issues and challenges in Saint-Condé?
In addition to the issues related to the novelty of this offer, SaintCondé expressed particular attention to the monitoring system, and more specifically to the financial and commercial activities of the cafeteria.
"The Innovorder solution responds to a commercial problem of monitoring and improving the customer experience, but also of controlling costs and margins" - Georges Martinez, Director of SaintCondé
Why did you choose Innovorder?
For SaintCondé, Innovorder is the ideal partner to expand its catering business with a modular and innovative offer, adapting to the specific needs of its customers.
The company chose Innovorder, in particular because the integrated offer implies a single contact, which facilitates project development. But it is also a scalable solution, not fixed, which will benefit from all the updates during the operating contract.
Finally, the professionalism of the teams also made the difference. SaintCondé appreciated Innovorder's contacts for their in-depth knowledge of restaurant and catering issues, as well as their expertise in dealing with deployment problems.
