.avif)
Founded by iconic influencer Valouzz, Burgouzz is much more than just a smash burger brand. First launched as a dark kitchen, Burgouzz quickly conquered Paris and Montpellier with two physical restaurants, and now aims to expand to Rennes and other French cities.
To appeal to their Gen Z clientele, they have opted for digital technology for all their shops.
Mcdono-style terminals
To appeal to their predominantly young clientele, Burgouzz managers Théo and Thomas have adopted a resolutely digital approach in each of their establishments. They have equipped their restaurants with modern ordering terminals, in the image of the fast-food giants.
"We're a young brand, created by young people, and a large part of our customer base is young. So it was obvious for us to opt for digital solutions that match their expectations."
These kiosks do more than just streamline ordering. They also embody an ultra-modern vision of fast food, while reinforcing Burgouzz's youthful brand image.
Maximum data
Beyond their aesthetic and practical aspects, the order kiosks play a key role in Burgouzz's strategy by collecting valuable data: best-selling dishes, peak numbers, customer habits, and much more.
"Thanks to the graphs and data provided by Innovorder, we know exactly which restaurant works best and why. This allows us to adjust our strategy and refine our concept at every stage of our development."
These strategic insights are essential for steering Burgouzz's expansion with a clear vision, enabling us to anticipate the needs of future locations.
-
Are you a restaurant owner or looking to launch your own restaurant? Call in an Innovorder expert and find out how to easily manage your restaurants and boost your business!
