Inflation and rising living costs are now at the heart of French people's concerns, as they look for ways to save money without sacrificing the quality of their food. It's against this backdrop that we've seen the boom in 5-euro fast-food menus. Attractively priced, these offers enable fast-food outlets to win the loyalty of customers looking for a bargain, while at the same time keeping up with the competition. Why are these low-price formulas so popular? How do brands manage to offer such low prices? What are the concrete examples of this meteoric rise?
Retailers optimize their costs by streamlining their supply chain, negotiating advantageous prices with their suppliers- especially when buying in large quantities - and standardizing their menus. This approach enables them to offer quality products at unbeatable prices.
Many of these 5-euro menus are offered for a limited time or under certain conditions (off-peak hours, special offers, etc.). This allows retailers to manage their margins while creating a sense of urgency among consumers.
McDonald's stands out with its McFirst and McSmart menus, two comprehensive and affordable offerings. The McFirst menu offers a choice of sandwiches (McFirst Chicken, McFirst Beef), a portion of fries or a small salad and a medium drink for just 5 euros. The McSmart and McSmart+ menus, at 5 and 6 euros, offer 2 sandwiches, a portion of fries and a drink, in small or medium versions depending on the formula chosen.
Following the success of the Mega Menu and the KFC Tuesday offer, the fast-food chain recently launched the KFC Mega Box. The concept is simple: a box containing 5 products, offered at a fixed price of €5.95 for a limited time. Customers can thus enjoy a complete, gourmet meal at an affordable price.
Five Pizza has a year-round offer at 5.90 euros, including a pizza to choose from. It's an ideal solution for pizza lovers on a budget.
The Marie Blachère bakery, in response to its competitors' special 'inflation' offers, is also proposing a tempting offer enabling its customers to choose 4 products from a pre-established selection (sandwiches, desserts, drinks), all for the modest sum of 5 euros. This initiative allows consumers to vary their pleasures at a lower cost.
O'Tacos has teamed up with influencers Adem & Bilal to launch their O'Wow operation. The campaign promotes a 5-euro offer comprising a taco triangle, 2 cheese rings and a drink. In this way, the brand reinforces its appeal to a young, connected clientele.
👉 To go further : How to set menu prices for your restaurant?
5-euro menus are an intelligent response to today's economic challenges. They enable consumers to eat at affordable prices, while offering chains a means of building customer loyalty and standing out in an ultra-competitive market. The meteoric rise of these low-price, varied and attractive formulas highlights the ability of fast-food chains to adapt to their customers' expectations while constantly innovating.
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