Welcome to restaurateurs looking to increase their visibility on Google Maps! Want to attract more customers and make your restaurant stand out on the most popular mapping platform? Look no further! In this guide, we'll reveal the best strategies for improving your online presence, optimizing your business listing and dominating local search results!
Why have a presence on Google Maps?
Being present on Google Maps is essential for increasing your online visibility, being discovered by users searching for local restaurants, providing detailed information to your potential customers and interacting with them through reviews and ratings. Don't overlook this powerful platform, which can make a real difference to your restaurant's success!
Steps to create your establishment file
First, follow these steps to create your business listing on Google Maps.
1. Start creating your establishment's profile
Go to the Google My Business platform and click on the "Start now" button. Log in to your Google account or create one if you don't already have one. Follow the instructions to provide basic information about your business, such as name, address and phone number.
👉 Find out more: How to use Google My Business for your restaurant
2. Update your information
Next, it's important to create a detailed listing of your restaurant to present an ideal brand image to customers looking for information about your establishment.
Important information to include on your form :
- Exact times,
- Your logo,
- Pictures,
- The address,
- Phone number,
- An email address,
- The menu
- Your website
- Services: on-site dining, takeaway, free parking, etc.
3. Fill in the location description
Take the time to complete your establishment's description. You have 750 characters to freely write a description that will make visitors want to come and visit you.
4. Use keywords
The final step is to optimize your SEO. For example, if you have a burger restaurant and a user searches for the keywords "restaurant burger paris" on Maps, it's essential that your establishment appears among the results. This is the most effective way to gain visibility on this platform.
5. Get customer reviews
Initially, you can ask friends and family to visit your profile, give it a positive rating by clicking on the star ratings, and write honest comments.
Then you can ask your customers to do the same. For example, your waiter could kindly suggest that customers do so before leaving your restaurant. You can also create business cards with your establishment's information on Google Maps and ask your customers to leave a review by offering them a free dessert at the end of the meal. Another option is to share a link providing direct access to your profile, or encourage your online subscribers to rate you on Google Maps by posting on social networks.
It's crucial to respond to all reviews left on your Google Maps profile, whether favorable or unfavorable. This practice helps improve your visibility and increases your chances of attracting new customers.
👉 To find out more: 7 tips for collecting good customer reviews for your restaurant
Promote online ordering on Google
One of the key factors in making your restaurant more visible on Google Maps is to offer an online ordering option. Consumers are increasingly looking for convenience and speed when choosing where to eat.
By integrating an online ordering system into your Google Maps profile, you'll make life easier for potential customers and set yourself apart from the competition.
- Customer convenience
Online ordering offers customers exceptional convenience. By allowing them to order directly from their phone, computer or tablet via Google Maps, you eliminate the hassle of phone calls or queues. Today's consumers are looking for fast, convenient solutions, and online ordering delivers on their expectations by providing a hassle-free experience.
- Increased visibility
When users search for restaurants in their area, Google Maps presents the available options, highlighting those that offer online ordering. Being listed among these restaurants attracts customers' attention and can help you stand out from the competition. What's more, Google Maps' filtering features make it easy for users to find establishments offering online ordering options, which can help you attract new customers.
👉 To find out more: Online ordering: 9 reasons to do without platforms for your restaurant
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Are you looking for a solution to set up online ordering in your restaurant?
Use the Innovorder online ordering solution:
- Online ordering 100% your way
- Autonomous payment customers
- A choice of consumption methods: takeaway or delivery
- A solution that integrates into a complete ecosystem.
Contact an Innovorder expert for customized support.
