In 2024, 39% of consumers discovered a new restaurant or café, attracted by technological innovation and diversity of offerings. A figure that perfectly illustrates the positive impact of digitalization in the fast-food sector. Kiosks, artificial intelligence, automation, online ordering: these new technologies are no longer an option, but a strategic lever for transforming the customer experience, building loyalty and boosting profitability. How can digitalization give you a competitive edge? And what are the concrete benefits of this transformation? Let's decipher the key factors behind the supremacy of digitalized fast-food outlets in 2025.
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Order kiosks and mobile applications can be used to integrate upselling and cross-selling strategies. A customer who orders a burger will be offered fries or a drink to complement it, thus increasing the average basket. On average, Innovorder customers increase their average shopping basket by between 25% and 40%. In this way, digitalized fast-food outlets can boost sales in an automated and efficient way.
Thanks to connected technologies and management software, connected fast foods can adjust their inventories in real time and avoid waste. AI now makes it possible to anticipate needs based on affluence and consumer trends, helping to reduce unnecessary costs and optimize supplies.
More and more fast-food outlets are optimizing their organization with kitchen production screens. These digital tools facilitate coordination between teams, optimize order flow and reduce errors. By streamlining the preparation and dispatch of dishes, they boost efficiency while guaranteeing consistent quality of service.
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Order kiosks and mobile applications have revolutionized the way customers place their orders. With just a few clicks, they can personalize their menu , order from their smartphone and pick up their meal in record time. The result: shorter queues, better customer flow management and increased satisfaction!Â
Data is used toanalyze customer preferences and tailor recommendations based on their purchasing history. An effective way of improving the user experience while increasing the average shopping basket.
"Digitizing your business is a must today. If we don't have concrete data for our business, it's impossible to track and make the adjustments needed to run our business properly." Matthieu and Baptiste, founders of Becchi
👉 To find out more: Becchi on why digital is essential in fast food
Contactless payment, via card, smartphone or even facial recognition, speeds up checkout and secures transactions. By reducing the need for physical handling, digitalized fast-food outlets also minimize the risk of errors and guarantee smoother service.
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Ordering errors are a recurring problem in the fast-food sector. Thanks to order kiosks and QR code orders, these errors are drastically reduced, as customers select their own products, with no risk of misunderstanding by an employee.
Digitized fast-food outlets can organize their production around current orders and anticipate rush periods. Thanks to connected management systems such as KDS, cooks receive orders directly from kiosks and applications, speeding up preparation and reducing waiting times.
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While digitalization offers undeniable benefits, it also entails significant costs. However, the return on investment is very rapid, thanks to increased sales and optimized costs.
Adopting these new technologies requires staff adaptation. Employees must be trained to use the new interfaces, maintain the kiosks and manage the connected systems. However, this transition also paves the way for new, forward-looking professions in the fast-food industry.
Digitization is profoundly changing the distribution of jobs. While certain tasks are automated (order taking, payment, food preparation), new needs are emerging: digital systems management, equipment maintenance, customer data analysis, etc. Rather than eliminating jobs, it is transforming professions.
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Fast food trends for 2025 reflect a dynamic, fast-changing sector that offers opportunities for entrepreneurs and consumers alike. This trend towards digitalization reflects a market that is constantly reinventing itself to meet the expectations of an increasingly demanding and diversified technophile clientele. However, while speed and efficiency appeal to consumers, they remain attached to authentic, human service. The brands that will succeed in the long term will not be those that rely solely on technology, but those that strike the right balance between digital innovation and authentic human service.
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Do you run a restaurant and are looking for a partner to help you digitalize your business? Innovorder is the only player in France to offer a complete ecosystem: order-taking, checkout, preparation, delivery and management!
