Online ordering (OO) is far from being an accessory. It is not only more and more expected by your customers, even unavoidable for most fast food brands, but it also brings many benefits at different levels... starting with a 15 to 25% increase of the average basket.
How can you generate more sales and increase customer satisfaction with this service?
The success of your online ordering solution depends on how it is promoted
Setting up online ordering is not enough: you have to make it known, encourage customers to adopt it and keep it alive throughout the year... and this from the moment your customer or prospect walks through the door of your establishment or visits your website.
Here is an example of how Bagel Corner highlights online ordering, both in the navigation menu and in the background animation:
Several complementary actions are effective in achieving this:
- Mention the online order on each menu, flyer, receipt and generally on a maximum of support in contact with customers and prospects;
- Add it as an email signature;
- Promote it in transactional emails and newsletters;
- Train teams to talk about it at the point-of-sale level;
- Regularly promote it on social networks. For example, Big Fernand has created a store on its Facebook page allowing you to place an order by being redirected to the online order:
Step 1
Step 2
- Add a call to action (CTA) button on your website, inviting the visitor to place an order online ;
- Offer exclusive discounts and special offers, only available on your ELC;
- Indicate that this service is available on the third-party sites and portals where you are present: Google My BusinessYelp...
The objective is therefore threefold: to make the service known, to encourage the customer to use it for the first time, and then to make the customer come back regularly.
It is therefore fundamental to work on loyalty, in order to encourage recurrent online purchases and to get consumers used to ordering from you regularly and in a few clicks. To do this, varying the offers, testing different visuals, descriptions and seasonal highlights is particularly important.
Want to learn more about how to boost your online order? Get our white paper now or contact our team to discuss your project.
