The digitization of menus via QR Code represents a major step forward in the foodservice sector. It offers incredible benefits for both customers and restaurateurs, in terms of convenience, efficiency, savings and sustainability. As technology continues to evolve, QR Code menus are destined to become a central element of a modern customer experience!
Follow our guide to the digital menu and how to install it in your restaurant!
Digitizing your restaurant menu
Did you know? You can save 12 minutes per table and generate 11% more orders by letting your guests view the menu, place their order and pay directly from their smartphone via a QR code.
At a time when technology is evolving at a breakneck pace, the foodservice sector is also affected. The adoption of digital solutions, such as QR Code menus, marks a significant evolution in the way restaurants interact with their guests. This digital transformation not only offers an enhanced user experience, but also presents numerous benefits for restaurateurs and customers alike.
Developments in the foodservice sector
The restaurant industry has always been dynamic and constantly evolving. With the advent of the Internet and smartphones, restaurants have begun to explore new ways of engaging their diners. The introduction of digital menus via QR Code is a striking example of this innovation, responding to modern consumer expectations for a fast, efficient and interactive experience.
Why opt for a QR Code menu?
QR Code menus offer a practical, modern solution. They give your customers instant access to a restaurant's menu simply by scanning a code with their smartphone. This method offers the flexibility to update the menu at any time while eliminating the need for physical menus, reducing printing costs and waste!
5 advantages of QR Code menus
Here's why you too should switch to the QR Code menu!
1. Ease of use and accessibility
One of the main advantages of QR Code menus is their ease of use. Customers only need their smartphone to access the full menu, with images and detailed descriptions of the dishes. This improves accessibility for people with special needs, such as the visually impaired, thanks to the text magnification and voice-reading options available on mobile devices.
2. More economical and ecological
From an economic point of view, QR Code menus enable you, the restaurateur, to make substantial savings by reducing the cost of printing and updating physical menus. In ecological terms, this approach supports sustainability efforts by reducing paper consumption.
3. Updates and adaptations
Another major advantage of QR Code menus is the ease with which they can be updated. You can quickly modify the menu to add new dishes, remove less popular ones, or adjust prices, without the costs and delays associated with printed menus!
4. Improving the customer experience
The use of QR codes on menus enriches the customer experience. It offers fast, personalized interaction. Diners can browse the menu at their own pace, discover detailed descriptions of dishes and even view photos, which can help inform their choice and improve satisfaction.
👉 Find out how to improve your customer experience
5. Security and confidentiality
In today's environment, where safety and hygiene are paramount, QR Code menus offer a contactless option, reducing the health risks associated with shared physical menus. What's more, these digital systems ensure the protection of customers' personal data, in line with current regulations.
How do you set up a digital menu via QR code?
Here's how to set up a QR Code menu.
Step 1: QR Code creation and design
Creating a QR Code for a menu requires special attention. It must be aesthetically appealing and in harmony with the restaurant's brand image. There are plenty of online tools available to customize the appearance of the QR Code, incorporating logos, colors and patterns that reflect the restaurant's identity.
💡 Tip: To create your QR codes, use QR code Monkey. Simply put in your menu link, customize the colors and add your logo.
Step 2: Print and place the QR code
To print your QR codes, you can choose from several models: easels, stickers, wooden supports, etc.
Next, where should you place your QR codes? We advise you to place them on each table for quick access to the menu.
Better than a digital menu: order and pay via QR code
💡 Here's our bonus tip to boost your business!
A digital menu is the first step, but if you want to increase productivity and boost sales, you need a tabletop ordering and payment solution!
Increase your sales
The use of digital ordering allows customers to feel more at ease, without the pressure of a waiter. They have the freedom to browse the menu at their own pace, make their choice, and even change their mind before confirming their order. As with interactive kiosks, the ordering system encourages the recommendation of complementary items. It can suggest a starter + main course when the customer was initially planning to have only a main course, or recommend a coffee, a dessert to finish the meal, or a sauce to enhance the taste. This process increases order volume by an average of 11%, and the average basket by 19%.
"Click & Serve allows me to increase my sales because my customers can recommend more easily." Hugo, founder of La Ménagerie du Roi
👉 Find out more about Hugo's story
Save your teams time
As the order is managed 100% with the customer, your teams can concentrate on higher value-added tasks such as reception, service or order preparation. And for maximum productivity, you can connect this digital solution to your kitchen preparation screens: no more to-ing and fro-ing between the dining room and the kitchen, saving you considerable time!
Everything you need to know about ordering at the table via QR code
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Would you like to install a QR code ordering and payment solution for your restaurant to expand your business and boost productivity? Contact a restaurant expert today!
