You run a fast-food restaurant, and you may think that only traditional restaurants need an online presence. But think again! Creating a website for your fast-food restaurant can bring you many benefits. In this article, we'll outline 7 reasons why you should seriously consider embarking on this digital adventure. Let's get started!
Why is it important to have a website for your restaurant?
Discover the 7 reasons why you too should create a website for your restaurant!
1. Optimize sales
Adding additional ordering options such as click and collect and online ordering can have a significant impact on increasing turnover and developing sales for your restaurant.
Here's how these features can help:
- Comfortand convenience:By offering click and collect and online ordering, you offer your customers the possibility of ordering from the comfort of their home or office. This saves them the trip to the restaurant and saves them time!"
- 24/7 access: thanks to online ordering, your guests can place orders at any time, even outside your restaurant's opening hours.
- Increased average basket: By offering suggestions for complementary dishes or special offers, you can encourage people to add extra items to their order, boosting sales.
- Fast, efficient collection:All diners love speed. Efficient collection boosts customer satisfaction and encourages them to return regularly!
- Valuable customer data: Consumption habits, food preferences, contact details... Online ordering enables you to collect valuable data on your customers! This data can be used to personalize offers, send targeted promotions and build loyalty among existing customers.
👉 Going further : The ultimate guide to click and collect
2. Customer loyalty
A website for your restaurant is an invaluable tool for building customer loyalty and maintaining a constant link with them.
Here are some effective ways to achieve this goal:
- Newslettersand e-mail marketing
By offering a newsletter subscription option on your site, you can collect the e-mail addresses of interested customers. Newsletters are an excellent way of keeping in touch with your loyal customers and encouraging them to visit you again.
- Loyalty Program
A website allows you to set up an attractive loyalty program for your customers. You can offer special rewards, exclusive discounts or special offers to members of your loyalty program.
- Share on social networks
Your website can facilitate sharing on social networks by integrating social sharing buttons on the pages of your site.
- Customer feedback management
Your website can also be used to manage customer reviews. By encouraging your customers to leave reviews on platforms like Google, TripAdvisor or Yelp, you can respond to reviews to maintain a positive relationship with your guests!
3. Whet your future guests' appetites
Attractive visual elements, such as beautiful photos of your dishes, can whet your visitors' appetites and inspire them to come and eat with you! Images of tasty dishes, tempting presentations and appetizing colors help create an immersive visual experience that stimulates the taste buds of your future guests.
It's important to have strong branding that allows you to stand out from the competition and create a memorable brand image.
👉 To find out more: Personalized marketing: what's at stake for your restaurant?
4. Provide clear, accessible information
A website is a powerful tool for informing and communicating with your customers (and prospects!). You can use it to announce important information such as exceptional closures, public holidays, special events or renovations.
This avoids confusion and keeps people informed in real time.
Here's how your site can help you share important information:
- Prices and options
Your site can clearly present the prices of your dishes and the different options available. This allows your potential customers to know the cost of their meals in advance, which is particularly useful for those on a tight budget.
- Detailed menu
A major advantage of a website for your restaurant is the ability to present a detailed menu. You can include full descriptions of each dish, information on ingredients used, special cooking methods and nutritional values. A detailed menu offers transparency and clarity, boosting people's confidence in your establishment. It allows your customers to discover the latest culinary creations and stay on top of what 's new in your restaurant.
- Taking food preferences into account
You can clearly indicate whether you offer vegetarian, vegan, gluten-free or other options. This helps your guests find dishes that match their needs and preferences, enhancing their overall experience in your restaurant.
5. Attract more customers
In terms of audience, having a website for your restaurant is another big advantage! Potential customers can find you more easily when they conduct searches related to your cuisine, location or specialties.
Your website also gives you independence from third-party delivery services . Instead of relying entirely on these platforms, you can offer an online ordering system directly on your site. This allows you to maintain control over orders, food quality and the overall experience for your customers. By being independent, you can also save on the high commissions charged by third-party delivery services.
👉 Going further: Online ordering, delivery: direction or via Uber Eats?
6. Stand out from the competition
Did you know? In the catering sector, 88% of establishments surveyed have their own domain names. And 78% have their own website.
Indeed, in today's digital age, it's vital for restaurants to have a strong online presence in order to be visible. Having a site also has the advantage of presenting your team, talking about your values and your concept, and displaying your customer reviews.
Building your online reputation is a long-term investment for your restaurant. By having a professional website, you create a solid online presence for your restaurant. This allows you to control the image you wish to project and present your establishment in the most favorable way.
You can create an attractive, professional design that reflects your identity. You can highlight your strengths, your history, your values and what makes you unique!
7. Facilitate online reservations
With a website for your restaurant, you can offer your customers the possibility of reserving a table online.
This facilitates the booking process for both your customers and your teams. Guests can book at any time, 24 hours a day, without having to call during opening hours! It also enables your teams to better plan attendance, optimize table management and avoid overbooking or long waits.
By offering this online booking option, you improve the customer experience and relieve your teams by reducing the number of booking calls.
Some examples of beautiful website designs
Here are three inspiring examples of restaurant websites to get you started!
Dinner by Heston
Sleek and with modern 3d animation, Dinner by Heston really makes you want to visit! It's easy to see why the restaurant is so chic and elegant.
Big Mamma
As for the Big Mamma channel, their page is super dynamic with videos of their teams but also a ton of photos of their dishes! All the DNA of their brand is on this web page. You can book a table in 2 minutes, because their site is very intuitive, which is very important for a restaurant! You'll find all their restaurants, an FAQ, online ordering, etc.
Big Fernand
And best of all: Big Fernand! The kings of storytelling have a well thought-out website: Gazette for the latest news, a page for each burger, FAQs, the history of Hamburgé and everything you need to become a Big Fernand franchisee.
But above all, it's super-easy to order takeaway or delivery: a real plus worth promoting!
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Would you like to create an online ordering site for your restaurant? Contact an Innovorder expert for tailored advice!
