For professionals in the fast-food sector, LinkedIn is a strategic tool. With over 900 million users worldwide, including around 30 million in France, LinkedIn has become an essential platform for getting inspired by new trends and professional networking. Discover the 10 food influencers to follow on LinkedIn to give your fast food franchise a boost.
Why follow LinkedIn influencers as a franchise manager?
On LinkedIn, influencers specialized in fast food and foodtech are real allies in developing your business.
Capturing new trends
The fast-food sector is evolving rapidly. According to a study by Food Service Vision (2024), the fast-food market exceeded 20 billion euros for the first time in 2023, with 8% growth over 2022.
On LinkedIn, food influencers are often the first to spot and share the innovations that are shaking up fast food. Whether it's the digitization of services, foodtech or new trends in the restaurant industry, their feedback enables you to anticipate changes and adapt your strategy.
Benefit from advice and best practices
Unlike Instagram or Tik Tok, where the focus is on images, LinkedIn posts allow users todelve deeper into key topics related to their professional sector. Food influencers often address topics related to franchise management: cost optimization, marketing strategy or customer loyalty. Their feedback translates into practical advice on the day-to-day challenges faced by fast-food franchises.
👉 To find out more: How to effectively develop your fast-food franchise network
Targeting a professional audience
Unlike other social networks, LinkedIn attracts a professional audience of decision-makers, entrepreneurs and industry experts. For fast-food franchise managers, this represents a real lever for growth, with :
- Direct access to other restaurateurs who could become potential franchisees.
- An opportunity to attract the attention of potential investors interested in the fast-food sector.
- An opportunity to establish partnerships and collaborations with recognized food influencers, and thusraise your restaurant's profile.
According to Conjoncture magazine (2022), "the aura of certain influencers and the strong commitment of their communities enable brands to develop close ties with their customers, while reinforcing their sympathy capital with the public".
What are the criteria for choosing influencers to follow on LinkedIn?
To choose the best influencers to follow on LinkedIn, it's essential to take several criteria into account to be consistent with your marketing strategy. Here are the elements to consider:
Alignment with your brand
Look for influencers who cover topics related to franchising and fast food with an audience similar to yours. This ensures that their content resonates with your potential customers and reinforces your brand's credibility.
Regular activity
Choose influencers who publish frequently. Their content will enrich your watch with a constant flow of ideas and analysis.
Audience location
Choose influencer profiles with an audience you're likely to capture, based on your geographical area for example.
Values and personality
Finally, it's crucial that the influencer shares similar values to yours and has a personality that matches your brand's.
👉 To find out more: Trend: influencers conquer fast-food outlets
How do I use LinkedIn to follow influencers?
To find inspiring content on LinkedIn, adopt these simple but effective practices:
- Personalize your news feed,
- Interact with publications: like, comment, share...
- Explore food-related groups and hashtags,
- Publish content inspired by your favorite influencers,
- Use LinkedIn's built-in analysis tools to assess the impact of your publications.
These tips will help you make the most of LinkedIn to boost your strategies and keep your franchise on top!
10 food influencers to follow on LinkedIn
Here is a selection of inspiring profiles who offer strategic content for fast food franchises:
1. Julien Perret - CEO of Bchef
Julien Perret runs Bchef, an innovative company in the foodservice sector. He regularly shares his insights on market trends and growth strategies in the fast-food sector.
2. Graffi Rathamohan - Co-founder of Paris New-York (PNY)
A pioneer in the gourmet burger concept, Graffi Rathamohan offers a unique perspective on the fusion between fast food and fine dining. Her posts inspire culinary innovation and customer experience.
3. Zakaria Haddad - Founder of La Kazdalerie
A dynamic young entrepreneur, Zakaria Haddad (Zack Nani) brings a fresh perspective to the restaurant industry. He shares his experiences of launching and managing a concept for his new street food chain.
4. Anne-Sophie Pic - Michelin 3-star chef (100,000 subscribers)
Michelin-starred chef Anne-Sophie Pic shares her passion for local cuisine and offers valuable insights into culinary innovation.
5. Charles Gilles - Companion (FastGoodCuisine)
A popular culinary influencer, Charles shares recipes, tips and food trends. His content is particularly relevant to understanding the expectations of young consumers.
6. Anthony Bourbon - Founder & CEO at Blast. Club
Serial entrepreneur, Anthony Bourbon brings a unique perspective on innovation and startup development in the food sector. His posts are a source of inspiration for restaurant entrepreneurs.
7. Vincent Boccara - Co-Founder & CEO of GOKU
An expert in developing restaurant concepts, Vincent Boccara shares his knowledge of creating and expanding innovative restaurant brands.
8. Bernard Boutboul - Chairman, Gira
A recognized analyst of the foodservice sector, Bernard Boutboul offers invaluable insights into market trends, consumer behavior and winning strategies in the foodservice industry.
9. Florian OnAir
Influencer and content creator, Florian OnAir brings a fresh perspective to food and lifestyle trends. His posts can inspire marketing and communications strategies for fast food franchises.
10. Matthieu Vincent - Partner @DigitalFoodLab (9,000 subscribers)
FoodTech expert Matthieu Vincent shares his in-depth analysis of technological innovation in the food sector.
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