Clasico Argentino, which treats its customers to gourmet, artisanal Argentine cuisine through seven restaurants and a recently launched dark kitchen , is actively developing its omnichannel reach.
Thanks to the Innovorder solution, online ordering has quadrupled the number of customers and generated nearly 40% of sales via take-out and Click & Collect. The recipe for success? Let's take stock!
We have gained a lot
of new customers thanks to Click & Collect.
We were already ready during the first containment, which allowed us not to close... but above all, we noticed a big increase in sales during this period and amultiplication by 4 of the number of customers, a phenomenon all the more interesting as it continued during the deconfinement!
All of these customers won via Click & Collect have continued to order ever since.
Today, take-away sales represent 40% of our turnover, 20% of which comes directly from the Click & Collect activity.
Online ordering allows us to quickly test the implementation of new products.
In operational terms, it is simply a matter of adding a product to the online offer, which is much simpler than organizing a change of menu on the spot, creating a new menu.
In just 2 days, we were able to offer new products in all Clasico Argentino restaurants: just enough time to take beautiful pictures and add them to our online ordering offer, and it's done!
Today, customers can buy Argentinean groceries, a book of our best empanadas recipes, ice creams and good food...
Our brand is strong on omnichannel,
which has opened up new opportunities.
The possibility to order online via the Innovorder solution is the first thing you see when you arrive on the Clasico Argentino website.
It is essential to display it in the foreground, as we did... moreover we chose to continue to do so after the first confinement: the majority of our CA came from this channel!
"Today, our brand is strong on omnichannel, which also allowed us to recently launch our dark kitchen in delivery to reach new areas."
It is also necessary to communicate very actively on the networks, it is an essential axis of promotion, which can be supplemented by signage on the point of sale.
A big thank you and congratulations to Clasico Argentino for its exceptional results, its optimal use of the Innovorder solution and for sharing its feedback with us. Would you like to take your business to the next level by offering Click & Collect and delivery to your customers? Contact us now to schedule a demonstration.
