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The context
Founded in 2019 by Thibault Amat and his partners Nicolas Giansily and Frédéric Charlet, the Foud franchise offers a hybrid cuisine combining on-site catering, takeaway and delivery. With a central kitchen located in Aubagne, Foud prepares fresh and varied dishes every morning, which they then dispatch to their five outlets. Foud's speciality lies in its French and Mediterranean bistro recipes, which are renewed every week.
The challenge
Right from the start, Foud wanted to integrate digital technology to simplify and optimize its operations. However, their initial system, based on PrestaShop and cash register software, had its limitations.
"It's not our job to manage the maintenance of APIs between our solutions."
To support their expansion, they needed a more integrated and scalable all-in-one solution.
The solution: a single service provider
In their quest for simplification, Foud turned to Innovorder to meet their needs for digitalization and efficiency.
"We needed a partner who could provide an all-in-one solution for checkout and online ordering."
Innovorder proved to be the ideal choice, not only for its ease of use, but also for its ability to integrate with other digital solutions such as order kiosks and the Uber Eats and Deliveroo platforms.
Standardizing the customer experience
With Innovorder, Foud has been able to standardize the customer experience, both online and on-site.
"The point of Innovorder is to unify our experience, whether customers are on site or on an online ordering space, they end up ordering the same way," explains Thibault.
This ensures a smooth, consistent experience, boosting customer satisfaction and loyalty.
Focus on delivery
Foud has made delivery a central pillar of its business model. Thanks to Innovorder, they have been able to develop their own online ordering system, integrated directly into their delivery fleet. This integrated system enables them to handle around 250 deliveries a day, distributed among their points of sale.
The use of their in-house delivery fleet guarantees total control over service quality and speed. It tracks every stage of the order, from preparation to delivery, improving customer satisfaction and reducing errors.
Scaling network development and expansion
Innovorder has proved indispensable to Foud's expansion.
"The software allows us to easily duplicate our processes and train our franchisees using the same technology," emphasizes Thibault.
This technological support has been decisive in the opening of new outlets, such as the next restaurant at Marseille airport, scheduled for June 2024.
What next?
Foud continues to expand with Innovorder, strengthening its presence in France and ensuring optimized management of its operations.
"In 2024, we're continuing our openings with a new restaurant at Marseille airport. As our franchisees in Aix-en-Provence have recently been integrated, we're also making sure that our network pioneers are up and running," concludes Thibault.
Foud plans to open more franchise outlets and continue to offer an exceptional customer experience through digital.
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