Self-service ordering kiosks: 6 benefits for restaurants

Restaurant owners, have you ever considered integrating a self-service ordering terminal in your establishment? These innovative devices aren't just for the big fast-food chains: they offer numerous benefits for all types of catering. Let's take a look at why adopting a self-service ordering terminal can transform your business.

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1. An optimized customer experience thanks to the self-service order terminal

Reduce queues and streamline the customer experience

Waiting for an order or at the checkout is often a source of frustration for your customers. Installing a self-service ordering kiosk in your establishment helps to streamline the customer journey, reducing queues. Your customers can order and pay quickly and stress-free, considerably improving their overall experience.

Order customization 

With an interactive kiosk, your customers can personalize their meal as they wish: add or remove ingredients, choose cooking options, etc. Better still, multilingual interfaces make ordering easier for tourists and expatriates. On Innovorder kiosks, menus are available in 5 languages: French, English, Spanish, Italian and German.

"We've put the terminals in Italian, Spanish, German... It's great for customers, and for our teams too." Alex, founder of L'Express

Improved accessibility for all

Self-service order terminals are designed to be accessible to people with disabilities. Thanks to adapted interfaces and ergonomics designed for all, they offer an inclusive experience.

Taking new consumer habits into account

Today's consumers are looking for a fluid, connected experience. With intuitive touch screens, the entire card accessible in just a few clicks, and the option of contactless payment or any other payment method, you're perfectly in line with their expectations.

👉 To find out more: Restaurant kiosks: the guide to choosing the right kiosk

2. Increased sales

Increase in average basket 

Self-service order kiosks feature attractive visuals and offer additional sales additional sales (supplements, XL menu, drinks, desserts) that employees don't always have the reflex to formulate. The result? An increase in the average basket effortlessly and, above all, subtly. 

"The kiosk boosted my margin by 30% on my average basket!" Stéphanie, BCHEF franchisee in Cholet

Customer loyalty 

Integrating a loyalty program directly into the order terminal is an excellent way of encouraging customers to return. Offer points, discounts or exclusive offers to encourage them to choose your establishment over a competitor, and to do so on a more regular basis.

Optimize real-time promotion management

Whether you're clearing stock before a sell-by date or promoting a special event, self-service order kiosks let you display and adjust your promotional offers with just a few clicks. As a result, your customers are systematically informed about the offers they can't afford to miss. 

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3. Increased operational efficiency

Reduced risk of control errors with the control terminal 

With this type of device, payment or order-taking errors due to poor communication are a thing of the past. The kiosk ensures accurate transmission of customer requests, reducing errors and improving guest satisfaction and, in many cases, the working atmosphere.

Better management of off-peak and peak periods 

During off-peak hours, the touch terminal is an effective tool for attracting and encouraging customers to order , without excessively mobilizing staff. It is also very useful during rush periods, as it immediately sends the order to the kitchen, as soon as payment has been made. 

"The terminal saves me an enormous amount of time. When there are big rushes, it saves my life." Nils, co-founder of What the Foc?!

Staff optimization for more efficient service

With a self-service ordering terminal, your staff spends less time at the cash register or taking orders. They can concentrate on advising customers, greeting them or preparing food in the kitchen. And there's more: all it takes is a little training to master these intuitive tools and guide your customers.

"My kiosks capture 50% of my orders. All the time saved is devoted to service and preparation in the kitchen." Damien, BCHEF franchisee

Standardizing operations for better organization

For restaurant chains, or those with ambitions to become one, self-service order kiosks guarantee standardized processes, enhancing the consistency and efficiency of operations across all establishments.

👉 To find out more : Multi-site restaurant management: guaranteeing a consistent customer experience

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4. Strategic data collection via the self-service order terminal

Analysis of customer consumption patterns

Self-service order kiosks collect valuable data on customer preferences. This information will then help you adapt your offer to better meet their expectations.

Improved inventory management and reduced waste

Thanks to the real-time analysis of orders enabled by order terminals, you can adjust your supplies with precision, thus limiting stock-outs and food waste. Better inventory management means you can optimize product rotation, boosting your profitability, and adapt your purchases to consumer trends.

Easy collection of customer feedback

Order terminals are particularly effective for obtaining customer feedback. Anonymous, immediate and fast, feedback enables you to continuously adjust your service.

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5. A device adapted to all configurations

Suitable for all types of catering

Whether you're a fast-food restaurant, a food truck, a food court or a canteen, the self-service ordering terminal is an asset that can be adapted to your model. In fact, it can be configured to meet the specific needs of each type of catering operation (personalized menus, dish customization options, multilingualism, promotion management, etc.). 

Flexible installation for any space

Small room, large restaurant or complex configuration? There are self-service ordering kiosk solutions for every environment, optimizing your sales space. Wall-mounted, free-standing or counter-mounted, our kiosks adapt to any space constraints.

👉Formore information: Control terminals: 7 essential features

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6. Technology for your restaurant

Modernizing your brand image

Adopting an interactive kiosk reinforces your company's innovative image. 

restaurant. This digital tool attracts and retains customers looking for a fluid, connected dining experience.

Integration with advanced marketing solutions

Self-service order kiosks can beconnected to your digital marketing tools : CRM, SMS campaigns, targeted promotions... This is a real lever for boosting your sales strategy.

It's perfectly possible to link your Innovorder order terminal with your cash register system. Order, stock and payment information is synchronized, updated and available in real time, making it easier to manage your restaurant and enhancing the customer experience. 

👉 To find out more: Understanding how the Innovorder control terminal works

Adopting a self-service ordering terminal means offering your establishment a modern, efficient and cost-effective solution. Enhanced customer experience, increased sales, optimized operations and more. The benefits are numerous! So why not take action today?

Our Innovorder experts can help! 

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