Digital technology is used at different stages of the restaurant's life, both to facilitate daily tasks and to help network managers make informed decisions on the various business aspects related to their brand.
The 1st reflex: deploy solutions that make a difference... in a standardized brand environment
The tools available also help improve customer satisfaction, while ensuring a certain level of brand and experience consistency regardless of the franchise location visited (provided, of course, that similar solutions are deployed there).
Among the most widespread digital solutions with a proven ROI, let's mention online ordering. This allows customers to pre-order their meal and have it delivered to their office or home, or to opt for Click
and Collect. The online order or the pre-order can be done from a smartphone or a computer, or at a kiosk installed directly in the establishment.
The average increase in the average basket* generated by this solution is 25%(*results observed among our Innovorder customer base).
Digital is everywhere, including in the kitchen
Beyond the additional revenues and the fluidity of the customer journey, digital technology also makes life easier for the staff in the dining room, at the counter and in the kitchen. For example, it is possible to opt for an automatic transmission solution for orders in the kitchen (to dedicated tablets).
And that's not all: tablet menus, e-sommeliers and self-checkout solutions accelerate order taking, while increasing the average basket thanks to tenfoldupselling and cross-selling possibilities.
Some digital solutions like the Traqfood application tackle other fundamental issues, such as food traceability, the organization of the cleaning plan, the automation of temperature readings, the management of materials or even the automatic printing of secondary SLEDs.
Digitalization is therefore taking place at several levels: HACPP procedures, ordering, transmission of orders to the kitchen, autonomous and dematerialized payment via terminals, but also applications such as Pay My Table, Lyf Pay , Skello or even Billee, storytelling and highlighting of products...
👉 Find out more in our webinar How to boost productivity in fast food?
The nerve of the war? Retain, exchange and analyze data collected on the brand's customers
Loyalty is also an important challenge, especially for franchises. How do you get your satisfied customers to come back to you regularly and, little by little, turn them into ambassadors of your brand?
Digital technology makes it possible to dematerialize loyalty programs No more forgotten cards, and hello direct marketing via SMS, newsletters and personalized offers!
Whether it's online ordering or loyalty, opening up digital channels to interact with customers goes beyond generating additional revenue: digital allows for the collection of valuable data on
buying behavior and consumer preferences.
Franchises have every interest in exploiting this data, which constitutes an additional source of "intelligence" to fully meet customers' expectations. With the right solution, it becomes possible to centralize the data from all the franchised outlets to obtain a precise global vision of what is happening at all levels... and therefore to make the right management decisions based on the figures and trends.
In the end, the benefits of digitizing the point of sale and order taking are numerous:
- Smoother customer flow;
- Better flow management, especially during peak hours;
- Upper medium basket;
- Optimal customer experience:
- Decrease in the number of errors;
- Increased productivity, both in the dining room and in the kitchen;
- Improved customer engagement through dematerialized loyalty;
- Business intelligence dimension via data collection throughout the year;
The key: a maximized ROI and satisfied customers!
