The foodservice industry, too, is being impacted by the rise of new technologies and changing consumer expectations. Among the digital solutions transforming the sector, tabletop ordering stands out for its many advantages. But why is this trend gaining ground, and how is it revolutionizing the customer experience and the daily lives of foodservice managers? Innovorder takes a closer look!
QR code ordering at the table is an innovative solution that simplifies and streamlines the customer experience in foodservice. In concrete terms, diners scan a QR code placed on their table using their smartphone. They then have instant access to the digital menu, select their dishes, pay for their order online and wait to be served, without having to go anywhere.
Waiting time is often a barrier to customer satisfaction. In the foodservice sector, where time is of the essence (limited lunch break, high attendance at certain times), ordering at the table has become an essential solution. By eliminating intermediate stages such as checkout or waiting at the counter, it considerably speeds up service and smoothes the customer experience.
Gone are the days of long queues and time pressures! Thanks to an intuitive interface, diners can order directly from their smartphone or from an interactive terminal at their table. There's no need to queue, which improves service efficiency and reduces customer frustration.
👉 To find out more: How can you reduce restaurant queues?
One of the other advantages of this approach is that it modernizes the image of foodservice establishments, enabling them to offer a service in line with the new expectations of consumers, particularly the younger generations accustomed to digital tools. Thanks to the ergonomic tabletop ordering interface, meal customization options and smoother service, your guests will have a better perception of your restaurant, and this will strengthen their loyalty.
The integration of a digital catering solution enables a complete rethinking of the customer journey in the foodservice industry. As soon as they enter the establishment, customers can consult the menu online, select their dishes, pay directly via an application, and be served without having to go anywhere.
Ordering at the table brings unprecedented flexibility, allowing diners to choose the ideal moment to place their order. They are no longer constrained by an imposed passage to the counter or an interminable queue. The result? A customer experience experience.
Ordering at the table is a significant plus for catering establishments wishing to offer meals adapted to the specific needs of each individual. Allergens and nutritional information can be integrated directly into the application, making it easier for diners to make dietary choices that correspond to their dietary requirements.
Data collection makes it possible to tailor the offer to guests' preferences. Table-ordering systems can be used to analyze consumption habits and optimize the offer according to customers' actual expectations. In this way, restaurateurs can offer personalized suggestions and continually improve service quality.
Would you like to discover all the features of tabletop ordering? Talk to our experts!
👉 Pour aller plus : Foodservices: how to set up a smooth guest experience?
By digitizing the order-taking process, the risk oferror is greatly reduced. Misunderstandings due to poor communication between customer and staff are minimized, guaranteeing greater satisfaction and less food waste.
Thanks to tabletop ordering, service runs more smoothly, as the distribution of orders is better anticipated. Kitchen staff can adjust their preparation to cope with peaks in demand, and better manage order volumes. This means that more customers can be served more quickly, without creating congestion in service areas.
Adopting a digital catering solution not only benefits customers, it also optimizes the work of staff. Thanks to a centralized ordering system, staff can concentrate on preparation and service, reducing the mental workload associated with repetitive order-taking.
What's more, digitalization makes it easier to manage schedules and distribute tasks according to order volumes. The result is smoother organization and a more pleasant working environment for employees. Such optimization can also reduce staff turnover, a recurring problem in the foodservice industry. It also simplifies stock monitoring and reduces losses and food waste. The latter represented 1.08 million tonnes of food waste in France in 2021, i.e. 12% of the total food waste produced in our country.
👉 Going further : 8 tips to avoid food waste in the restaurant trade
Tabletop ordering systems often incorporate personalized recommendations, encouraging customers to add extras or try new dishes. These automatic suggestions help to increase the average basket and boost additional sales.
With faster order-taking and smoother service, table occupancy is reduced. Logically, this optimization means that more guests can be catered for in the same time slot, increasing the profitability of the establishment.
👉 To find out more : 3 techniques to improve table rotation
Tabletop ordering in the foodservice sector represents a genuine revolution for customers and professionals alike. It enhances the guest experience while optimizing internal processes, and is therefore a strategic lever for boosting your establishment's financial performance. By adopting tabletop ordering, you're opting for a more modern, more efficient model, perfectly adapted to today's expectations.
-
Would you like to offer table service in your company restaurant? Our experts will support you from A to Z in your digitalization project.
