8 key data to boost your franchise's profitability in 2025

In 2025, the management of a restaurant franchise relies more than ever on data analysis. With the rise of digital technology, the complexity of multi-site operations and changing customer expectations, knowing how to exploit the right indicators is becoming an essential lever for profitability. What are the essential KPIs? How can digital technology help you accurately manage your business? Let's decipher the key data you need to track to boost your franchise's profitability!

‍

Why is data essential for a profitable franchise in 2025?

1. Manage a multi-site franchise efficiently

If you manage several outlets, then you're probably aware that running a franchise means juggling the performance of individual outlets, the coherence of the offering and cost optimization. Without a clear, centralized view of data, it's virtually impossible to make the right decisions at the right time.

2. Meeting growing customer expectations

Today's customers expect personalized experiences, fast service and the ability to consume via multiple channels (click & collect, online ordering, kiosk ordering). Tracking and analyzing their buying behavior is essential to adapting your offer and maximizing their satisfaction.

3. Control costs in the face of inflation

Rising raw material and energy prices are having, and will continue to have, a direct impact on your margins. Precise management of inventories, costs and pricing thanks to data is a crucial asset in preserving the profitability of your business.

4. Optimize operations and productivity

From workforce management to the performance of your promotional campaigns, data analysis enables you to identify optimization levers. Reducing food waste, adapting schedules according to flows or adjusting production processes are all data-driven actions that will improve your profitability.

👉 Going further: 8 tips to ensure your restaurant's profitability 

‍

What are the 8 essential KPIs for monitoring your franchise's profitability?

To effectively manage your business, you need to keep a close eye on certain indicators:

1. Analyze sales and average basket

Objective: Track sales trends and impact of promotions.

• Sales calculation = Number of sales × Average selling price.
• Average basket calculation = Sales / Number of transactions.

2. Calculate gross margin and cost of raw materials

Objective: Identify the most profitable products and adjust prices.

• Gross margin calculation = Sales - Cost of raw materials.
• Gross margin (%) = (Gross margin / Sales) × 100.

3. Monitor inventory turnover

Objective : Avoid overstocking and food waste.

• Calculation of inventory turnover rate = Cost of goods sold / Average inventory.

4. Optimize average service time

Objective : Reduce waiting times to improve the customer experience.

• Calculation of average service time = Total service time / Number of orders served.

5. Evaluate customer loyalty

Objective: Measure the impact of loyalty programs and personalized offers.

• Calculation of retention rate = ((Number of customers at end of period - Number of new customers) / Number of customers at start of period) × 100.

6. Compare sales channel performance (on-site, delivery, click & collect)

Objective : Adjust omnichannel strategy.

• Calculation of the weight of each channel = (Channel sales / Total sales) × 100.

7. Monitor cost of goods sold and personnel costs

Objective : Optimize profitability by controlling operating expenses.

• Costing = Cost of raw materials + Cost of labor + Other variable costs .
• Calculation of personnel costs = Total wages + Social security contributions / Sales.

‍8. Conversion rate analysis

Objective : Measure the effectiveness of your marketing and sales strategy.

• Calculation of conversion rate = (Number of sales / Number of visitors) × 100.
  
  

How can you use digital technology to track and optimize your data?

In the digital age, collecting and using data has become essential to managing your franchise. Thanks to digital tools, you can centralize, analyze and exploit your data in real time.

Use management software (CRM, ERP) to centralize data

A CRM centralizes all interactions with your customers, enabling you to adapt your offers and implement targeted marketing actions. At the same time, an ERP (Enterprise Resource Planning) helps you manage inventory, purchasing and costs efficiently.

Use an intelligent cash register to collect data

Your connected cash register collects all sales in real time, enabling you to analyze product performance, peak traffic and optimize your sales strategies.

👉 To find out more: Why adopting a touchscreen cash register is crucial for your restaurant? 

Use a high-performance backoffice for a 360° view of your business

With a bakcoffice like the one offered by Innovorder, you can centralize and analyze all the data essential to the management of your franchise:

• Access real-time dashboards to track sales and profitability.

• Compare performance by restaurant to adjust your strategies.

• Use forecasting tools to anticipate staffing and inventory requirements.

Discover the success story of NBK, which opted for the all-in-one Innovorder solution. Their experience bears witness to the tangible impact of such an ecosystem on performance and profitability. Don't miss this inspiring story!

How can you make the most of your data to boost your profitability?

Adapt the offer with optimized menus, prices and promotions

Thanks to sales analysis, you can now identify the most profitable dishes and low-margin products. This means you can adjust your menu by eliminating low-demand items and favoring those with the best profitability. Also consider offering strategic promotional offers at key times (happy hours, lunch menus) to maximize sales without damaging your margin.

Enhance the customer experience with advanced personalization

CRM data can be used to send targeted offers (discounts, favorite dishes) and optimize loyalty programs. By analyzing preferences and purchasing habits, you can offer personalized recommendations and improve customer satisfaction. The more tailor-made the experience, the more customers will come back and increase their average basket.

Reduce costs and minimize food waste

By cross-referencing sales and inventory data, you can adjust your orders and minimize losses by avoiding overstocking. Fine-tuned human resources management, based on peak demand, also enables you to adapt schedules and optimize labor costs. By reducing food waste and improving your HR management, you can improve your margins while adopting a more responsible approach.

👉 To find out more: Restaurant ratios: How to achieve profitability   

‍

In 2025, optimizing the profitability of your franchise depends above all on intelligent data management. Leveraging the right KPIs, relying on high-performance digital tools and making informed decisions thanks to data analysis are essential to staying competitive in a sector as competitive as the restaurant business.

-

Are you running a franchise and looking for a partner to help you digitalize your establishments? Innovorder is the only player in France to offer a complete ecosystem: order-taking, collection, preparation, delivery and management!

👉 Discover our offer for franchises