How is fast good transforming the French restaurant business?

Over the past few years, a new trend has taken hold: fast good. Inspired by fast food, this healthier, more responsible version is winning over more and more consumers. In France, fast good is emerging as a response to concerns about health, ecology and well-being. For restaurateurs, adapting to this trend is an opportunity to be seized.

‍

What is fast good?

The fast good concept was born to reconcile speed and food quality. Unlike fast food, often associated with greasy, low-nutrition dishes, fast good focuses on fresh, healthy, local produce. It's an alternative that offers a fast culinary experience without compromising on quality. The idea is simple: eat well and eat fast. This movement is part of a desire to consume in a more responsible way, whether in terms of the environment or health.

‍

Why is the green food trend so successful?

New consumer habits have greatly contributed to the rise of fast good.

The rise of vegetarianism

According to a study carried out by Ifop, around 2.2% of French people claim to have adopted a meat-free diet. Among the respondents, 68% believe that too much meat is consumed in France, and 56% think that meat production has a negative impact on the environment. 

Fast food has captured this trend by integrating vegan menus into its offerings. Dishes without animal products meet the expectations ofcustomers who are increasingly aware of the environmental and ethical impacts of meat consumption. According to the same study, Gen Z, in particular, shows a significant attraction to the vegan trend: 41% of meat-free dieters are under 35.

Interest in health and well-being

Today, health is at the heart of dietary concerns. Fast good focuses on healthy, minimally processed, nutrient-rich products. Whether it's for vegan dieters, green food enthusiasts or those who simply follow a balanced diet, this trend appeals to a wellness-conscious public. According to a study on the French and consumption in 2024, 78% of respondents say they are impacted by sustainability and ethics when it comes to the food products they consume. 

Ecological concerns

At the same time, interest in ecological and local food has grown. The new generation is particularly attentive to the environmental impact of their consumption. Younger consumers prefer healthier, organic and often local products. Fast good, with its emphasis on quality ingredients and a responsible approach, corresponds to these values and expectations.

👉 To find out more: The boom in plant-based and vegetarian alternatives

‍

What are the advantages for restaurateurs of turning to fast good?

1. Attract new customers

As we've seen, the green food and healthy eating trends are booming. Fast good therefore enables restaurateurs to diversify their offer and attract a wider customer base. By offering healthy alternatives, restaurateurs can set themselves apart from the competition and win the loyalty of customers who care about the quality of their food. We can already predict that this audience, already large, will continue to grow in the years and decades to come, reinforcing this trend.

2. Improve your brand image

Establishments that adopt ethical, responsible practices and promote healthy eating are now positioning themselves as committed players. This can be an asset in building a strong, positive brand image that resonates with the values of transparency and quality. What's more, it helps promote the restaurant on social networks, a key factor in attracting an increasingly connected clientele.

‍

How do digital tools promote the sale of healthy products?

Digital tools play an essential role in the growth of fast food. They enable restaurateurs to offer customizable menus and meet the expectations of this new clientele. 

• Touch-sensitive ordering kiosks: allow customers to personalize their menus and create "vegan" or "healthy" sections for those already interested in these ways of eating, or those who want to try them out.
• Online ordering systems: same as for kiosks, offering simplified management of vegan and vegetarian menus.
• Sales analysis tools: allow you to adjust menus according to specific requests and track consumption trends in real time.

Get help from an expert in digital solutions. Innovorder, leader in innovative solutions for the foodservice industry, can help you implement high-performance tools to personalize your menus and optimize order management.

‍

Examples of fast-food restaurants in France

Vegan restaurants, healthy fast food, vegetarian food trucks... More and more restaurateurs in France are embracing the fast good model, proving that speed and quality can go hand in hand.

Makai

Makai offers poké bowls made from fresh ingredients, with vegan and healthy options, as well as cold drinks, smoothies and a coffee corner with lattes, matcha and chai. This restaurant has digitized its outlets to offer fast, quality service.

👉 Find out why Makai has delegated order taking

Veganil

A 100% vegan restaurant in Paris, Veganil focuses exclusively on seasonal dishes, perfectly in line with the current green food trend. 

Copper Branch 

Copper Branch France is a vegetarian canteen offering simple, 100% vegan, balanced and delicious recipes at reasonable prices in a relaxed atmosphere. The chain already has 7 restaurants in France and 3 in the Netherlands.

Exki

Exki is an upscale Belgian fast-food chain. On the menu: sustainable, plant-based cuisine, with vegan, vegetarian, lactose-free and gluten-free dishes... The EXKi franchise now has almost 80 restaurants in Europe.

-

Do you run a fast-food restaurant and are looking for a partner to help you digitalize your business? Innovorder is the only player in France to offer a complete ecosystem: order-taking, checkout, preparation, delivery and management!

👉 Discover our range of products for fast-food outlets