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Are you the manager of a self-service fast food restaurant looking to improve your customer experience and performance? In this article, we'll introduce you to the best tools to help you achieve your goals and prosper in a highly competitive market. Discover how these digital solutions can contribute to the success of your establishment, with their advantages and functionalities, as well as testimonials from restaurateurs who have chosen to go digital.
Top 4 best digital solutions for fast food
Digital solutions offer a range of tools to simplify the day-to-day running of a self-service fast food restaurant. Here's an overview of the different types of digital solutions available:
1. Online ordering: boost customer satisfaction
Offer your customers the option of ordering their meals online, from any device. Online ordering reduces queues, improves the customer experience and boosts sales.
2. Kiosks: delegate the order-taking process
By installing ordering kiosks in your fast-food restaurant, you :
- relieve your team of this task with little added value,
- increase your average shopping basket by 25 to 40% on average,
- and simplify your collection process.
They allow you to make your customers 100% autonomous in terms of menu consultation, order taking and payment.
3. Kitchen production screen: manage rushes
Like all fast-food outlets, you need to manage large order volumes in a minimum amount of time. The solution? Kitchen production screens for :
- intelligently prioritize all orders by channel
- dispatch orders by production station
The result? You'll be able to serve your customers in under 7 minutes, even in a rush.
4. Loyalty program: pamper your most loyal customers
Reward customer loyalty with a personalized loyalty program. Special offers and rewards encourage customers to return and spend more.
👉 Please note: there are multiple solutions for digitizing your point of sale. Innovorder's experts can guide you every step of the way, from designing your digital project to monitoring performance.
Choosing the right digital solution for your restaurant
There are a number of parameters to consider when choosing the right digital solution for your fast-food outlet:
- Depending on your clientele's needs: If you have a young, connected clientele, an online ordering app could be very useful. On the other hand, if you have a working clientele with very little time for their lunch break, opt instead for ordering kiosks and QR codes to streamline service at peak times. The more you know about your customers' expectations, the better you can choose the right digital solution(s).
- Based on your specific needs: as the manager of one or more sales outlets, you can't be everywhere. Are you experiencing problems with order management, inventory management, administrative tasks or perhaps internal operations? Identify where things get stuck, and choose the tools that will relieve you of the tasks that cause you the most problems on a daily basis.
- Depending on what's available : Explore the different digital solutions on the market. Consult user reviews, functionalities offered, rates and suppliers' reputations.
- Based on your long-term goals: Think ahead and choose a solution that can grow with your fast-food business. Make sure it's scalable and compatible with other systems you may integrate in the future.
👉 To find out more, discover the 3 advantages of choosing an all-in-one solution for your fast-food restaurant.
By following these steps, you'll be able to choose the digital solution best suited to your fast-food business, helping you to improve efficiency, profitability and the overall experience of your customers.
Maximize your fast-food restaurant's efficiency with digital solutions
When deployed effectively and in line with a restaurant's real needs, digital solutions can improve operational efficiency, increase sales, build customer loyalty and provide valuable data for informed decision-making. Here's a closer look at the benefits of digital solutions for fast food outlets:
Improving the customer experience
If your fast-food restaurant regularly experiences busy periods with long queues at the checkout, the installation of ordering kiosks and click & serve can be interesting solutions for you. Reducing waiting time, optimizing your space, reducing ordering errors, personalized offers... The advantages are numerous and contribute greatly toimproving the customer experience.
Process simplification
Digital solutions can automate several strategic points in your fast-food restaurant: order taking, stock management, staff scheduling, etc. Digital installation can save you precious time and simplify your life! It would be a shame to miss out!
Increase in sales
Although the initial investment in digital solutions can be significant, in the long term they can help to reduce operational costs, increase the number of orders, increase the average basket, reduce waste... In this sense, digital solutions contribute to the profitability of your establishment.
Digital solutions can also help you collect data on your customers' buying habits, which you can use to make informed, demand-driven business decisions.
👉 Find out more: discover the simulator that calculates the profitability of your fast-food restaurant.
Discover how Smash Smash transformed its business with digital technology
Discover the testimonial of Guillaume, Smash Smash franchisee, who has installed several digital solutions in his outlet 👇
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Put digital technology to work for your restaurant with Innovorder! Contact an expert and find out how to improve your productivity, boost your sales and increase your margins.
