Given its growing presence in our daily lives, it's now clear that AI is no longer a notion reserved for science fiction films, but a tangible reality for many business sectors. By offering a personalized customer experience, optimized operational management and superior culinary quality, AI is emerging as the secret ingredient to revolutionizing the world of catering. In this article, we look at the benefits of AI, examples of real-life applications and upcoming trends.
The 6 benefits of artificial intelligence in the foodservice industry
Before we present a few concrete cases of the use of AI in the restaurant industry, let's find out what advantages this technology has to offer.
1. Automating customer relationship management
Artificial intelligence can be used to automate responses to private messages on social networks, optimize customer review management (such as MARA AI, the comment response generator for reputation management) and speed up the editing of publications on social platforms. Your marketing and communications strategywill be all the more effective for it.
2. Menu customization
Industry professionals using AI can create customized menus based on their customers' food preferences, as well as allergies and dietary restrictions. As a result, the customer experience is significantly enhanced, and the average shopping basket increases.
You can use chatgpt with prompts to create customized menus based on customers' dietary preferences.
By 2025, fast-food chain Wendy's will be using artificial intelligence to vary burger prices according to footfall. At peak times, you'll have to pay more or come back later. It's a method already used for airline tickets or VTCs, and Wendy's wants to adapt it to burgers.
3. Optimizing resources and reducing food waste
AI will help you analyze historical consumption data and predict future demand. This information can be used to adjust recipe sheets and adapt the quantities ordered and prepared. Food waste is therefore considerably reduced, leading to a more sustainable and profitable business model.
For example, Orbisk has designed a solution that identifies the actual contents of waste garbage cans, analyzes the data and adjusts all kitchen and dining room processes to limit waste.
4. Improving operational efficiency and reducing errors
AI systems can automate many tasks, such as managing reservations, taking orders and even preparing dishes. This frees staff from these time-consuming tasks, allowing them to focus on higher value-added tasks such as greeting and advising guests. This technology also reduces human error and improves overall productivity.
👉 To find out more : How to avoid cash register errors in your restaurant?
5. Enhancing food quality and safety
By monitoring storage conditions and expiration dates in real time, and detecting signs of food contamination, artificial intelligence helps guarantee the quality and safety of the meals served. This boosts customer confidence and reduces public health risks.
For example, HungerMap LIVE harnesses the power of artificial intelligence and predictive analysis to monitor and forecast food safety in near-real time.
6. Data analysis
By collecting and analyzing customer feedback, AI helps identify trends, understand guest preferences andadjust offers and promotions accordingly. This encourages continuous improvement in the quality of services and products on offer.
Predictive analysis based on data collected by AI enables automated procurement. Deciphering profitability ratios helps optimize costs.
Data collection and analysis is a reliable source for identifying malfunctions and making informed decisions that lead to business growth.
Restaurant chain Olive Garden uses artificial intelligence to analyze customer data and personalize promotional offers. Their system enables them to identify customers celebrating their birthday and send them special offers such as free desserts or discounts on their meal.
AI solutions for restaurants
Intelligent robots for autonomous cooking
The intelligent robots are increasingly being used in various aspects of the restaurant business, from kitchen preparation to delivery and customer service. For example, the Creator fast-food chain in San Francisco uses a robot called "Flippy" to prepare hamburgers automatically. It can cook steaks, assemble toppings and even clean work surfaces, contributing to faster production and greater efficiency in the kitchen.
Chatbots
Chatbots, simulators of human contact often found on websites, are also used in restaurants to manage reservations, take orders and respond to customer needs. They use pre-recorded messages to provide direct answers, suggestions and confirmations, offering a service similar to that of a human. With the advancement of voice-activated technology, chatbots capable of responding by voice are developing, enabling the restaurant to offer personalized, responsive responses without human intervention thanks to AI.
Personalized meals
McDonald's uses AI to personalize menus for its diners. Their "Dynamic Yield" system analyzes customers' purchasing habits and makes product suggestions based on factors such as time of day, weather and past preferences. For example, a customer might be offered a hot coffee on a rainy morning, or a milkshake on a hot day.
What's more, if the AI recognizes that two products are frequently ordered together, it will recognize that these products are complementary and will systematically tend to offer them for sale together.
Automatic meal recognition
Artificial intelligence has made its appearance in foodservice with the tray scanner. This digital solution is equipped with an image recognition system. It can automatically recognize an apple, a can of Coke and a steak frite on a tray.
Tray scanning with AI increases your restaurant's profitability and improves your staff's day-to-day work by cutting cash-out time by a factor of 3.
👉 F ind out more about Innovorder's AI-enhanced flatbed scan
Virtual assistants
Virtual personal assistants such as Alexa, Amazon Echo or Google Home are growing rapidly, with around 1 billion users in 2019, and they are influencing the restaurant sector by enabling customers to search for restaurants and make reservations or orders through simulated interaction between devices.
Order and inventory management
AI systems can accurately predict inventory requirements by analyzing historical sales data, seasonal trends, etc. to help restaurants optimize purchasing and reduce waste.
Inpulse.AI does just that. Artificial intelligence helps you make better decisions: accurately forecast sales, anticipate production, order at the right time and in the right quantities.
What are the trends and forecasts for AI in the foodservice industry?
You don't need a crystal ball to imagine the promising future of AI in the restaurant industry. It will be marked by :
- Expanded menu personalization. Menu displays will become increasingly individualized, taking into account each guest's preferences, eating habits and even biometric data. Each restaurant will then be able to offer its customers unique experiences.
- The development of autonomous cooking. AI systems and robots will be increasingly present in the kitchen, replacing staff for repetitive, laborious tasks. Examples include cutting vegetables and preparing sauces. Chefs will then have more time to concentrate on developing new recipes.
- Integrating AI into delivery and takeaway services. The optimization of delivery routes, the prediction of waiting times and the personalization of dish recommendations according to diners' preferences will all be entrusted to artificial intelligence for a better customer experience and a higher level of loyalty.
- Increased use of AI for operational management. More and more establishments will be delegating the management of their operations to AI. These include inventory management, staff scheduling, demand forecasting and cost management. The aim? To enable restaurants to operate more profitably and efficiently.
- The growing use of chatbots and virtual assistants to answer guests' questions, take reservations as well as orders. This will make the customer experience smoother, while reducing employee work load.
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Put digital technology to work for your restaurant with Innovorder! Contact an expert and find out how to improve your productivity, boost your sales and increase your margins.
