6 top tips for boosting additional sales

The fast-food sector is often characterized by slim margins and fierce competition. So it's crucial to maximize sales, and one of the most effective ways to do this is through upselling. Whether you're looking to increase your customers' average basket or strengthen their loyalty, here are several tips for boosting additional sales in your establishment.

‍

1. Train your teams to upsell

Increasing your additional sales depends on your teams' ability to identify opportunities and exploit them. And to do this, it's important to train your employees in up-selling (selling more expensive or better quality products) and cross-selling (selling complementary products) techniques. For example, rather than simply asking customers if they'd like a dessert, employees can suggest a specific option: "For €2 more, you can add our delicious brownie to your menu."

By training your teams to spot impulse buying signals and use persuasive, but not aggressive, approaches, you'll increase the average basket for each customer. So it's up to you to offer regular training and sales simulations to develop and maintain your staff's skills. 

👉 Going further : Understanding upselling and cross-selling for your restaurant

‍

2. Optimizing the customer experience through digitalization 

The digitalization of points of sale is a powerful lever for boosting additional sales. Order kiosks, for example, can be programmed to automatically suggest complementary items. After selecting a menu, the kiosk can suggest a drink or dessert at a reduced price, a simple but effective technique for increasing the average basket.

My kiosks are my best salespeople: they skilfully offer extras that boost my average ticket by €3 and ensure an average order flow of €2,000/day. Damien, BCHEF franchisee

Personalization is another key benefit of digital technologies. By collecting data on buying habits, suggestions can be tailored to individual customer preferences, making offers more attractive and increasing the chances of a sale.

‍

3. Attractive offers and special menus

Attractive offers and special menus also help to simulate additional sales. Offering a portion of French fries with a burger purchase, or a dessert for €1 extra with every menu purchased, is a simple but highly effective technique for increasing additional sales. This type of offer gives customers the impression of a bargain, encouraging them to spend a little more without feeling pressured to buy.

Make sure that these promotions are prominently displayed in your fast-food restaurant, whether on ordering kiosks, at the cash register or on printed menus. Displaying these promotions in strategic places along the buying path can influence last-minute decisions. Effective communication is the key to maximizing the impact of these offers.

4. Develop an effective loyalty program

A well-designed loyalty program can turn an occasional customer into a loyal regular. By offering rewards for every euro spent, or personalized discounts based on previous purchases, you can encourage diners to increase their average ticket.

Personalized emailing and newsletters also play a key role. Using the data collected via the loyalty program, you can send targeted offers that will encourage your customers to return more often and spend more on each visit.

Innovorder can help you set up your loyalty program! 

‍

5. Promote your offers through digital and traditional marketing 

‍Marketing, whether digital or traditional, is essential for promoting your additional sales. Social networks offer an ideal platform for targeting specific audiences with time-limited offers, while street marketing can draw immediate, local attention to your promotions.

Organizing contests or interactive campaigns on social networks, for example, can boost engagement and encourage customers to visit your establishment to take advantage of an exclusive offer. To be effective, your marketing strategy needs to be creative and aligned with your customers' expectations.

👉 To find out more : Personalized marketing: what's at stake for your restaurant?

‍

6. Test, adjust and innovate to stay competitive

Finally, it's crucial to constantly test and adjust your upselling strategies. Analyzing sales data helps you understand which offers work best, and adapt your initiatives accordingly. For example, you can test different promotions or menu configurations to see which generate the most sales.

Innovation is also essential to stand out from the competition. Regularly introducing new products or services, such as seasonal dishes or exclusive desserts, can attract customers and encourage them to try something new, increasing your incremental sales.

Maximizing incremental sales requires a strategic approach that combines : 

• team training,
• digital technologies,
• attractive offers,
• targeted marketing,
• test and adjust complementary sales strategies,
• innovation.

These actions will not only help you increase your customers' average basket, but also strengthen their loyalty, so you can remain competitive in a market as dynamic as fast food.

-

Would you like to find out more about Innovorder order terminals? Visit our kiosk page to discover all the benefits, customer reviews, and our wide choice of kiosks!

Let an expert help you equip your establishment with the most appropriate ordering terminals for your restaurant.