At a time when competition between restaurateurs is fierce, both in the plates and on social networks, restaurants must be able to renew and surprise themselves to attract more and more customers.
That's good news, because innovation in your restaurant is only limited by your imagination, because there are hundreds of ideas to exploit!
Discover 13 innovative restaurant concepts today! 👇
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What innovative restaurant concept?
Concept #1: Del Arte opens more digital, nomadic and experiential restaurants
The concept of the Italian restaurant chain Del Arte is a perfect example of innovation! More digital, nomadic and experiential, the chain wants to be as close as possible to the new expectations of its diners.Â
How can we do this? With a completely redesigned, multi-ambiance restaurant, capable of attracting customers at any time of day and regardless of their habits (on the spot, to go, for aperitifs, for sporting or musical events, etc.). The goal is to break the traditional codes of the chain with 3 different customer paths.
For example, with the implementation of a large counter bar, a click and collect area for online ordering, a 100% digitalized route with QR code, or the possibility for customers to assist in the preparation of their own pizzas... and much more!
Concept n°2 : Flunch's fun restaurants
The famous Flunch chain has also decided to innovate its concept!Â
More modern and fun, it has focused on entertainment. Creation of a bar area open all day, cosier areas, informative content on the origin or nature of the products, or duplicable and customizable thematic cubes. The restaurant is resolutely young and innovative!
The concept will be rolled out in 100 restaurants between 2023 and 2024.
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The restaurant concepts that work
Concept n°3 : Asian street food, example with Itsu
With its new Itsu restaurant, the Bertrand Group is continuing its development by focusing on Asian street food, a concept straight from England.
The first restaurants, which are opening one after the other in the capital and will be available for franchising in 2024, offer more than 50 hot and cold Asian dishes in a warm atmosphere.
Makis, gyozas, rice-pot, sushis, broths, desserts like mochis, all with the possibility to be served in 2 minutes, thanks to a 100% digital customer path!
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Concept #4: Fast food, simply put
In 2024, fast food continues to grow in popularity!
Why is this? There are many reasons:Â
- Fast food and healthy food: the days when fast food was only associated with American burger chains are over. Today, it is possible to eat healthy and even organic food in these restaurants. Many fast food restaurants offer salads, 100% homemade and organic burgers or even just vegan/vegetarian!
- Good growth prospects: the turnover of this market has been increasing for ten years (between 8% and 12% per year!)
The most important point remains this: the digitalization of the points of sale.
And for good reason, digital technology is essential in the fast food industry! It allows tooptimize all the tasks, especially the most time-consuming ones, whether it's at the time of order taking, payment, preparation in the kitchen or delivery of meals. You have to know how to adapt to generation Z!Â
A complete digital solution can revolutionize an establishment. No more wasted time and money, and no more stress for your staff. You will finally be able to concentrate fully on your activity!
👉 To go further: discover the testimony of Alfi, which increased its average basket by 28%.
Concept 5: Immersive restaurants like Ephemera
This experience transforms the restaurant into a place of entertainment, where every meal becomes an adventure in itself.
In Paris, several establishments are adopting this innovative concept, offering interactive culinary experiences that leave a lasting impression.
For example, the Ephemera group has launched 3 immersive restaurants in Paris:
These restaurants reflect a growing trend in the foodservice sector that emphasizes innovation and customer experience.
Concept n°6: Back to terroir and local products, as exemplified by Basilic and Co.
Reinventing yourself and innovating sometimes means going back to basics!
Basilic and Co is a perfect example of this, with a return to local and proximity. The franchise is now expanding in the west of France with the opening of 3 new establishments.
Its concept? Pizzas, but not just any pizzas, since the establishment is the reference for local pizzas in France. Direct relations with producers (no central purchasing office) for high quality ingredients, a new menu twice a year, 100% homemade dough... A return to authenticity for a franchise that knows how to be profitable and resilient!
Speaking of franchising, we have written a guide to opening a fast food franchise!
Concept n°7 : vegetarian cuisine innovates with the Vietgétarienne Canteen
In the current ecological context, more and more people are turning to vegetarian food. And that, the Vietgétarienne Canteen has understood it well!
It is for its values and convictions that the Phood brand has decided to launch the Vietgétarienne Canteen, an establishment offering 100% vegetarian food.
It positions itself on a Vietnamese street gastronomy by bringing real differences compared to the competition! Healthy dishes prepared on the spot, ethical, the use of fresh and organic products, in particular for the drinks and the infusions. All this in a unique atmosphere and with the possibility to eat at any time of the day!
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Restaurants with an original concept
Since the originality of a restaurant concept can really make the difference, discover some inspirations of atypical restaurants!
Concept n°8 : a culinary voyage with Cahupa
The concept? A card around the theme of travel.
Want to travel around the world without leaving France? Let's meet at Cahupa in Angers! What's on the agenda? A map around the theme of travel.Â
The concept of this original and attractive establishment comes from three childhood friends who joined forces to create a bar-restaurant offering cocktails and dishes to share from all cultures. All of it? Homemade! What to attract travelers or dreamers curious to discover new culinary horizons.
Concept n°9 : Cooking with the Braise flame
In September 2022, Braise opened its doors in Paris. Its kitchen offers a city grill, in which the flame becomes the extension of the man's arm. Or rather of his chef, Sylvain Courivaud.
An authentic cuisine with an original concept. A game of flames well mastered can only embellish an octopus, a limousine beef rib or a burnt leek.Â
‍Authenticand singular, the restaurant offers 5 starters, 4 main courses and 3 desserts every three weeks. Enough to constantly innovate to surprise the regulars!
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Trendy concepts in catering
Innovation is not just for fast food and traditional restaurants! Yes, the original catering concept is also present in collective catering.
Concept n°10 : when foodservice focuses on fresh, local and organic produce
The catering sector has also developed. And for good reason, local and organic products are now required.Â
Indeed, the process began with a law coming into force on January 1, 2020, where the National Assembly voted a provision requiring the introduction of 40% local or seasonal products, and 20% organic products, in public catering.Â
The establishments had to follow the movement for the greatest pleasure of the guests!
This is the case of 11H59, which has rethought the catering industry not only in terms of the plate but also in terms of the guest experience.
👉 To go further: Testimony of David Pascolo, Project Director at 11H59
Concept n°11 : when foodservice includes corners
It's not just the products that have changed in the foodservice industry. The dining areas are also undergoing a revolution!Â
Gone are the basic canteens, replaced by corner-type spaces: themed kiosks, food trucks, salad bars, sandwich counters and even a coffee shop. Everything is more modern, fun and attractive!
This is the case, for example, of French Terroirs, which has completely redesigned its offer. In its space, which is closer to a trendy foodcourt than a company canteen, there is a grocery store, a pastry shop and even a bar and a terrace for afterwork parties! The restaurant is not only reserved for employees. Everyone can sit down and have lunch. To facilitate the management of the site, French Terroirs called on Innovorder, which deployed its all-in-one digital ecosystem for order taking, cashiering, management of admissions/subsidies.
👉 To go further: Discover Innovorder solutions for corporate catering
Concept n°12 : 2024, the year of channel partnerships
Some institutional catering establishments are also developing partnerships with chains.
Grocery chains, bakeries, pastry shops... Enough to make catering more glamorous!
This is the case for the Elior group, which has begun a partnership with Berliner Das Original and Meglio in a company restaurant in Plessis-Robinson.
Concept no. 13: PopChef 's self-service restaurant!
You've probably heard of vending. But have you ever heard of vending?
Contrary to popular belief, it can also be healthy, varied and balanced! This is the challenge that PopChef, a committed Parisian start-up, has set itself.Â
Full meals and drinks available all day long thanks to a connected fridge. A way to reinvent the consumer experience by adapting to the latest digital trends.
Fun and practical, this concept is becoming more and more popular in companies!
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Put digital technology to work for your business with Innovorder! Contact an expert and discover how to improve your productivity, boost your sales and increase your margin.
